Content Writer - Marketing

Role Summary:

We are seeking an energetic and creative Content writer to join our Marketing team. The ideal candidate will be responsible for producing high-quality, engaging content across multiple platforms, supporting brand awareness and lead generation efforts.

Key Roles and Responsibilities:

• Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures.
• Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities.
• Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach.
• Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling.
• Assist in creating content calendars and ensuring timely content delivery across all platforms.
• Apply SEO best practices to content and continuously optimize for improved visibility and traffic.
• Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives.
• Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership.
• Analyse content performance metrics and audience engagement to refine content strategies and improve impact.

The right candidate for this role must exhibit:

• Excellent verbal and written communication skills.
• Experience writing/editing troubleshooting, procedural information, and reference information.
• Ability to simplify complex technical topics into engaging content.
• Familiarity with standard style guides and their recommendations.
• Have a functional knowledge of SEO concepts.
• Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva).
• Understanding of SEO, content structuring, and keyword research.
• Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment.
• Familiarity with technology and other technical concepts from a variety of industries is an advantage.

Qualification:

• 2–5 years of content writing or copywriting experience, preferably in a tech, SaaS, or B2B environment
• Strong command of the English language with exceptional writing and editing skills
• An interest in technology and software