Inspirisys-Facebook-Page

Content Writer - Marketing

Location
Chennai
Type
FullTime

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Role Summary:

We are seeking an energetic and creative Content writer to join our Marketing team. The ideal candidate will be responsible for producing high-quality, engaging content across multiple platforms, supporting brand awareness and lead generation efforts.

Key Roles and Responsibilities:

  • Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures.
  • Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities.
  • Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach.
  • Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling.
  • Assist in creating content calendars and ensuring timely content delivery across all platforms.
  • Apply SEO best practices to content and continuously optimize for improved visibility and traffic.
  • Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives.
  • Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership.
  • Analyse content performance metrics and audience engagement to refine content strategies and improve impact.

The right candidate for this role must exhibit:

  • Excellent verbal and written communication skills.
  • Experience writing/editing troubleshooting, procedural information, and reference information.
  • Ability to simplify complex technical topics into engaging content.
  • Familiarity with standard style guides and their recommendations.
  • Have a functional knowledge of SEO concepts.
  • Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva).
  • Understanding of SEO, content structuring, and keyword research.
  • Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment.
  • Familiarity with technology and other technical concepts from a variety of industries is an advantage.

Qualification:

  • 2–5 years of content writing or copywriting experience, preferably in a tech, SaaS, or B2B environment
  • Strong command of the English language with exceptional writing and editing skills
  • An interest in technology and software